It probably doesn't come as any surprise that Japanese automakers had a rough spring. The record-breaking earthquake and devastating tsunami that struck their home island in March rattled operations and left many flailing to meet demand without the life preserver of normal production levels. There is one, however, which against all odds, is already operating at optimal levels... That is Mazda.

Mazda's return to normal production levels comes as a huge relief, not only for Mazda employees and dealers across the globe, but for consumers as well. Jeff Guyton, President and CEO, Mazda Motor Europe, says "Our return to normal production in Japan testifies to the courage and ingenuity of the Japanese people and our colleagues there...[putting] us in a strong position to sustain and grow our business in Europe, recognizing both the great lineup we have in showrooms today, and also the superb new vehicles, coming with SKYACTIV Technology."¹

From the looks of Mazda's recently released financial forecast, the company championed the black swan event no worse for the wear. Specifically, the forecast denotes 2.19 trillion yen (~$247 billion) in sales revenue. A notable increase over Mazda's 2010 global sales results, this translates into a projected operating profit of 20 billion yen ($247.26 million) and a net income of 1 billion yen (~$12.4 million). Such optimistic numbers are, of course, largely thanks to continued cost reductions, the imminent launch of next-gen SKYACTIV vehicles, new KODO design, and business development in emerging markets.

Stay tuned for more Mazda news, coming soon. Walser Mazda, located at 14720 Buck Hill Road in Burnsville, MN is dedicated to keeping you informed.

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