Walser Mazda

The all-new MAZDA MX-5 is slated to get a turbocharged makeover and shed a few pounds for the 2011 model year. The auto makers goal weight for the vehicle is just 1,764 lbs. Which is even lighter than its 1989 counterpart, who weighed in at 2,105 lbs. Though Mazda would have like to set the goal weight a little bit lower, mandatory safety features such as airbags and internal metal work are the…

Mazda is aiming to cut weight on all of its products in the name of performance and fuel efficiency. And, every gram counts! The auto maker has cleverly dubbed this pursuit as their "gram strategy."

With the recent debut of the ultra-lightweight MX-5GT, we can clearly see the benefits of the gram strategy put into practice. The roadster, specially designed to compete in the Britcar MSA British Endurance Championship, weighs a mere 1,874 pounds…